PALIMPSEST
Digital works placed over existing museum and cultural environments through augmented reality: another image occupying the same space without physically replacing the first.
One space, two layers.
The project used augmented reality to place digital works inside iconic cultural spaces. The intervention existed through the visitor’s phone: the physical room remained unchanged while a second exhibition layer appeared on screen.
The project expanded across nine countries and ten spaces. Selected interventions included The Louvre in Paris, Tate Modern in London, The Metropolitan Museum of Art in New York and the Uffizi in Florence.
The Russian pilot attracted more than 16,000 viewers in its first month without paid advertising.
Early Palimpsest intervention using an AR layer inside the museum environment.
The project expanded beyond a single institution and country.
AR work installed as a digital layer inside the museum experience.
Part of the wider nine-country project.
A distributed exhibition model dependent on the phone screen rather than institutional installation hardware.
ART / SYSTEM / INSTITUTION
Palimpsest sits alongside the graphic work as another way of taking an existing system — the museum, the advertisement, the product label — and changing what the system appears to say.
View prints